about
THE MOFLAG STORY
MOFLAG is a professional services consultancy grounded in more than a decade of real-world CEO leadership. Built on experience, clarity of thinking, and purposeful practice, the consultancy focuses on strengthening capability and supporting meaningful advancement – guided by discernment and intent.
MOFLAG brings genuine lived experience. Managing Director Maxwell Gratton has led national, state, and city-based entities across sport business, the arts, and not-for-profit sector. This breadth of leadership informs MOFLAG’s work – delivering practical guidance, grounded judgement, and solutions shaped by real-world understanding.
The name MOFLAG is an acronym of the proverb “Mighty Oaks From Little Acorns Grow,” symbolising the belief that strong, enduring outcomes begin with deliberate and thoughtful foundations. MOFLAG’s work centres on helping to establish those foundations – enhancing performance, sharpening strategy, and unlocking potential.
MOFLAG provides professional offerings spanning CEO services, strategy, governance, transformation, stakeholder engagement, and executive-level advisory, amongst other specialised areas. The approach is hands-on, values-driven, and focused on outcomes that matter.
With MOFLAG, partners gain thoughtful support, clear thinking, and purposeful action, enabling advancement from acorn to oak.
Vision
To unlock potential and foster purposeful advancement that leads to enduring, sustainable impact.
Mission
MOFLAG offers informed guidance and practical solutions that enhance performance, shape effective strategy, and support sustained progression.
MEET THE MANAGING DIRECTOR
MOFLAG provides professional services grounded in real-world experience and thoughtful practice.
Maxwell Gratton
BA, MBA, FIML
Managing Director
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Maxwell Gratton is an accomplished executive and leadership professional with over a decade of experience as a Chief Executive Officer (CEO). As Managing Director of MOFLAG, Maxwell leads with
discernment and intent – qualities that define both his professional ethos and the company’s approach.
Across his career, Maxwell has held several CEO positions, leading Basketball ACT, Football Federation Victoria, MQFF, and the Australian Flying Disc Association. In these roles he guided strategy, led transformation, strengthened governance, enhanced operational performance, and deepened stakeholder engagement, amongst others, by driving strategic growth and organisational renewal across dynamic and purpose-driven organisations.
Maxwell holds a Master of Business Administration (MBA) and a Bachelor of Arts from Victoria University. Through MOFLAG, partners gain thoughtful support, clear thinking, and purposeful action, enabling advancement from acorn to oak.
MEET THE ASSOCIATED CONSULTANTs
Tarik Arifovic
BMed&Comms
Associate
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Tarik Arifovic has a decade of experience developing high-performing teams and services with a background in management, operations, and executive support. He has made significant contributions at organisations such as Village Cinemas and the Australian Flying Disc Association, leading operations, recruitment, stakeholder engagement, and event coordination. Additionally, Tarik has expertise in strategic communications and brand development, enabling him to deliver tailored solutions that drive organisational progress and transformation.
Throughout his career, Tarik has delivered end-to-end recruitment, stakeholder engagement, complex communications, and operational support. His experience spans project coordination, executive management, business operations, digital marketing, and office management. This broad capability has enabled organisations to thrive through periods of change and advancement.
Tarik has a Bachelor of Media and Communications (Advertising) from Swinburne University of Technology that is underpinned by management, operations, and company secretary experience.
Alen Dragovic
BBus
Associate
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Alen Dragovic has a professional background spanning executive support, company secretary experience, administration, and stakeholder engagement, that is grounded in real-world operational roles, having worked across various sectors including sport business, media, and security.
Alen has held key positions with the Australian Flying Disc Association, a national sport organisation, and previously had roles with Channel 9 and Wilson Security. He has contributed to the effective operations of the executive office, the well running of board functions, compliance processes, organisational planning, and security.
With a Bachelor of Business (Sports Management) from La Trobe University, Alen has a solid understanding of the sport and business industries.
Ready to discuss how MOFLAG can support you?